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Furthermore, plus size clothing leads to complexity in manufacturing since bigger size involves more material and hence increases cost of the clothing item. However, plus size clothing incurs high pricing for retailers since most retailers cannot afford to stock sizes that fit everyone. Moreover, improved public perception of plus size individuals supported by celebrities has encouraged consumers to embrace their image, which, in turn, propels the market demand. The trend of body positivity and rise in confidence among plus size women, owing to strong fashion advertisements and promotional campaigns, especially in magazine covers such as Vogue, Cosmopolitan, Elle, and Glamour, further drives demand for the plus size clothing market. This global rise in demand, owing to overweight and obese population, is the most crucial factor that drives growth of the market size.

Furthermore, they also expect attractive, long lasting, good quality clothing that provides value for money. They are identified as above ‘straight’ sizes and most commonly referred to size ranges including UK 16 to UK 28 however, it differs regionally.Ĭustomers in the plus size category now demand fashionable and modern garments that are available readily in larger sizes. In the fashion clothing industry, plus size clothing refers to sizes 1X to 6X and extended size as 7X and above. In 2019, the casual wear plus size clothing segment accounted for the highest share in the plus size clothing market. According to the global plus size clothing market report, the market was valued at $480,991.8 million in 2019, and is projected to reach $696,712.1 million by 2027, registering a CAGR of 5.9% from 2021 to 2027.